Tuesday, 13 October 2009

Why Content is King - Importance of Content

Introduction
In an article before i talked a bit about content and having good content. This article reveals more about the subject and talks more about quantity and quality of content. It is important to know this in order to get hits to your site and know how content affects the amount of traffic you get.

Quantity of content
Basically the more content you have the better it is. Namely this affects the amount of hits from search engines that you will get. Here is the base idea: When one of your articles gets 5 hits a day. That means that with 10 articles you will get around 50 hits per day.

Search engines spider the content of your site and stores it. When someone uses a search engine, he writes the search criteria and then the search engine starts to mach the criteria to the content of web sites it has stored. The more content you have the more probable it is for the search engine to find the data.

To get a lot of hits you must have a lot of content. There is no other way, because most of the traffic today comes from search engines and namely google.

Quality of content
Quality of your content will reflect the amount of hits you will probably get to your site. This means that when you have quality content more people will be interested in the data you offer. When you have good quality content people will tend to link more to your site and this will mean more traffic from the people who just follow links.

Amount of inbound links also affects the rank of your articles in search engines. The more inbound links your article has the higher the page ranks in searches. This means that quality is key to getting a lot of hits from search engines.

Maximising hits and minimizing effort
In order to maximise the hits you get you must find the actual potential of your articles. If you are writing about a totally new subject you must first get to know the subject and only after that you may have the idea of potential hits you may get with the article. If you find that your article has only a small amount of potential, then you should realise that putting a lot of effort to the article is not a good idea.

In the other hand if you know that the article has a lot potential, for example it may get a thousand hits per day, then you should maximise the quality and put great effort in the article. The reason for this is that area of the article is more heavily competed and to keep your article high in search engine ranks requires to have a great article.

Summary
To get hits you must have a lot of content. The more content you have the better. Remember that quality also matters and it mostly affects the amount of hits that an article will get. Better the quality, means more back links and by that more hits from search engines. Always maximise quality, but do not become overly obsessed by it.

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